With 57.5 million kids ages 5 to 18 in the U.S., the K-12 crowd holds sway on a significant spending power both from their own wallets and from their influence on mom and dad's spending. Half of parents with elementary-aged children agree that their children have significant impact on their purchase decisions, and teens spend more than $85 billion annually.
They live in a post-millennial, always-on, 24/7 world where diversity is the norm, all content is available on demand and everything is possible. re:fuel is here to make sure you reach these savvy media wranglers with messages and platforms that resonate and make an impact.
